The Power of Community at Mattison Ave
The magic of the holiday season isn’t just in the twinkling lights or festive music—it’s in the connections we build. At Mattison Avenue, our salon suite members came together to transform Highland Village into a holiday wonderland, showcasing the true power of community. It's not only an opportunity to showcase their talents but also to collaborate with fellow suite members to create something extraordinary. Hosting a holiday event is an excellent way to drive traffic, promote your businesses, and build a sense of camaraderie that lasts well beyond the season.
This week, members at Mattison Ave in Highland Village, TX joined forces to host a spectacular holiday party and open house. The event featured catered food, local vendors, and even a special visit from Santa Claus himself! They encouraged guests to bring toys in exchange for gift cards, take part in complimentary medi-spa treatments, and learn about services offered throughout the building.
Bringing the Vision to Life
By uniting their efforts, the event not only drew in a diverse crowd but also highlighted the unique talents of each salon suite professional. Guests discovered new services, enjoyed exclusive promotions, and experienced a welcoming, community-driven atmosphere. Through the combination of their respective clients and promoting the event collectively, they were able to reach a broader client base. Social media cross-promotion, word-of-mouth, and shared costs make hosting a holiday event more manageable and effective for everyone involved. Mattison Ave was more than happy to help contribute resources and marketing to promote what has become an annual tradition that is completely member run.
Events like these go beyond marketing—they build a sense of belonging. In salon suites like Mattison Ave, the shared energy of creative professionals coming together creates a supportive environment where everyone thrives. By teaming up for a holiday event, it was evident that there are strong relationships in place and it created a welcoming atmosphere for clients.
Building a Lasting Community
Beyond the immediate benefits of increased traffic and exposure, collaborating on events strengthens the community within your salon suite. Supporting one another’s success fosters an environment where everyone thrives. Clients notice the positive energy and are more likely to become loyal patrons when they see professionals who genuinely care about their craft and community.
A community-wide event doesn't have to be centered around a built-in holiday, although it sure helps. These events can be done throughout the year such as spring time for make-overs, back-to-school (even if your clients are well beyond their school years), or just because. What makes this event great is the community that came together to create it. At Mattison Ave, we’re proud to cultivate spaces where creativity, collaboration, and community flourish—during the holidays and beyond.